The value of writing blogs

It’s my little blog sites third birthday this week! In that time it’s had over 65,000 views, amazingly from every corner of the world too. 33,000 views were in 2014 alone and I posted 37 blogs over that period. Today’s post is my 100th in total.
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Writing posts on my blog is something I’ve enjoyed doing, albeit finding time to write them is a challenge at present! However, I still get really positive comments, very regularly, from people I know and see on my business travels. It’s also something people mention when I first meet them which is good I guess. I conclude from the above that people seem to have enjoyed reading a few posts over the time and therefore I should keep blogging.

In my experience blogs are a really good way of growing and maintaining your profile, whilst also conveying a personality and public voice on issues which are of importance or interest to you. It’s also very good for promoting your business generally which is what’s really important to me.

I’ve tried to keep my content varied, but mostly architecture/ design focused in some way. Last year I recorded just under 2400 views on one day in May and the most popular post that day was WCEC Student Living Launch. Since then we are now actively engaged on four major Student Living projects, with a number of other potentials in the pipeline too. Of the four, there is a real mix of design/ delivery, refurbishment, new-build on and off campus. I’m really pleased with our business growth in this key sector at WCEC over the last year. We now have a dedicated team driving this sector and we are using Revit of course to maximise our efficiency and outputs. I’m still developing some new design concept ideas as well which my clients always like to discuss.

A couple of blogs last year also got me some wider (perhaps unintended) public attention…

There is a proposed housing development in Allestree where I live. It’s on open farm land and has attracted a lot of local resistance! I posted a blog on it back in July and a week later I had been invited by our local MP to stand and lead a talk in front of 200+ people about the Planning process. I was happy to do this, but I didn’t get drawn into the big ‘Say No’ campaign! For me I think the outcome is inevitable. Click here to see the blog.

More recently I had what I’d describe as a ‘parking episode’ at Derby Railway station which, quite frankly infuriated me. I’ve tried not to use the blog as a means to rant openly, but I wanted to make my point publicly after the way I’d been treated. Click here to see it. This post ended up, word for word, across two pages in my local paper and I got lots of social media/ online comments about it. Incidentally, that issue with East Midlands trains ended up with me paying a £35 parking fine and receiving a £50 reimbursement for my late train which I opted to pursue for the first time. I wonder how much the issue cost East Midlands trains in negative press and administration time!

Anyway, back on to more positive things again – thanks very much for calling in over the years and reading a few blogs…hopefully I’ll be able to keep them coming in 2015. I do always really appreciate the feedback too. I’ll be back again soon…

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