Measurable results from MIPIM…

Every February/ March, the property world talks lots about MIPIM. It’s a big annual property conference in Cannes, I’ve blogged a number of times about it. People who haven’t been or don’t understand MIPIM, can see it as an extravagance and there are always questions about what you get from it. The honest answer is, you don’t come back with an order book full of projects. It’s about making connections. Some of those connections take time and the right opportunity to develop to the next stage.

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The last week seems to have been a strong one in terms of developing MIPIM connections. I have;

– Set up a meeting between two developers I met at MIPIM this year. Whilst it’s early days, this introduction could prove very valuable.

– I’ve made contact with a high profile architect I had dinner with at MIPIM in 2013 and we’re discussing a potential collaboration for a high-rise development in London we’re involved with.

– I’ve set up a meeting with a high profile developer to discuss a Student Living brand of their residential development business.

These are all results of meetings I would not have had, or not been able to set up easily, back in the UK. To start a conversation or email with “We met at MIPIM…” always opens the door in my experience. So I’m reminded again that MIPIM is important and can add real value to doing business in property.

In October there will be the first MIPIM UK event. I’m in two minds as to whether the MIPIM of Cannes can be recreated in London. I have strong doubts as to whether it will work. I’m sure people will go, but it simply can’t be the same as Cannes and I question whether people will generate connections in the same way.

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